Caballo Crown — Mobile Western Hat Branding
Caballo Crown is a mobile business that brings custom Western hat styling directly to jaripeos and rodeos. This branding project includes a complete identity system, from a fully wrapped van to supporting collateral like a keychain and bottle opener. The visual language is inspired by bold Western motifs and a warm, earthy palette of coral, burgundy, and soft neutrals to evoke tradition with a modern twist.
Caballo Crown is a mobile business that brings custom Western hat styling directly to jaripeos and rodeos. This branding project includes a complete identity system, from a fully wrapped van to supporting collateral like a keychain and bottle opener. The visual language is inspired by bold Western motifs and a warm, earthy palette of coral, burgundy, and soft neutrals to evoke tradition with a modern twist.
I designed a custom hat graphic system that reflects the unique, personal nature of each hat fitting experience. The collateral pieces reinforce the brand’s tactile, crafted identity—each detail meant to capture the spirit of the West while staying playful and stylish.
This project explores how mobility and branding can come together to create a memorable, on-the-go experience.
