Exterior Signages:
This image showcases two mockups of the "Happy Palate" exterior signage, displayed in both a cozy indoor café and a bustling urban storefront. Each sign highlights the brand's elegant identity with a forest green cup illustration, soft serif typography, and the calming tagline “Satisfy your cravings, guilt-free.” The signs effectively communicate a fresh and wholesome dining experience, harmonizing with both natural and modern settings to attract a health-conscious clientele.
Brand Identity System:
This image outlines the full identity system of Happy Palate, including logo variations, color palette, and typography. The primary logo features a warm, minimalist tea cup accented with a gentle branch motif, conveying comfort and wellness. The soft, earthy tones—Snow, Sage, Mint, Caramel, and Forest Green—pair with refined fonts like Mouchera Demo and Avenir Next to support a modern yet natural brand personality. This system ensures consistent branding across all customer touchpoints.
Packaging and Promotional Materials:
This set highlights branded packaging and marketing collateral designed for Happy Palate. The cohesive visual identity carries through on drink carriers, takeaway boxes, and arched promotional signage. The leaf-patterned background and muted green tones reinforce the brand's focus on health and sustainability. These deliverables not only serve functional purposes but also promote customer engagement through loyalty programs and community-centered events.
