Entrance Signage:
This image showcases a realistic environmental mockup of the Greenville Zoo’s entrance signage, featuring the finalized logo in a natural jungle-like setting. The sign design highlights a playful and welcoming brand identity through the imagery of a giraffe cradling a blue koala, emphasizing warmth, care, and family-friendly appeal. The surrounding lush greenery enhances the immersive zoo atmosphere and introduces visitors to the branding experience from the moment they arrive.
Logo Development and Initial Sketches:
This compilation presents the conceptual progression behind the Greenville Zoo's brand. On the left, early hand-drawn sketches and colored concepts illustrate the foundational ideas that shaped the zoo's friendly, animal-centric identity. On the right, finalized logo variations and brand elements—including typography choices and color palette—demonstrate how the design matured into a cohesive system. The design prioritizes child-friendly visuals while maintaining clear readability and visual impact.
Final Wayfinding and Giraffe Info Display:
This final render combines interactive signage with educational content in a 3D jungle environment. A sculptural giraffe information board provides engaging facts and measurements for visitors, offering an immersive and educational experience. Beside it, playful directional signage with a lion illustration helps guide guests throughout the zoo. This visual merges learning, storytelling, and navigation, reinforcing the zoo's mission to entertain and educate in an accessible and visually delightful way.
